What is your favourite colour ?

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Now as a commercial web designer, that is a question I never ask my clients.

Everyone will have their own favourite colour. Just like everything in life, we all have different preferences as to the things we like and the things we don’t like.

When I meet a client for the first time, the first thing I instil in them is that we are not building a personal website for them. It’s really important for the client to detach themselves from a personal point of view.

Quite frankly, what they like or dislike, is of little relevance.

With any well designed website, the key factor should be your “AUDIENCE”.

These are the people you are trying to engage with and influence and crucially you want to be able to engage with as many of your visitors as possible.

Less is more; Simplicity is best

When it comes to the use of colours in designing a website, I believe that colour should be used sparingly as an embellishment and not take centre stage.

I’ve often come across websites where the key messages have been lost in a riot of garish colours that simply stun the visitor, rather than engage with them.

When we design and build websites for our clients, we will rarely use more than 2 or 3 colours in combination.

In the example above, we have used a subtle blend of purple shades to frame the site and highlight certain key messages.

The choice of colour has been selected to reflect the mood and tone of the site.

So when it comes to choosing colour, think of the mood you want to convey; red for passion, blue for peace and relaxation, green for harmony.

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